Internal Assessment: Research Proposal

So for the Business and Management section, I am required to have a research proposal. Here is what i have so far... Any criticism would be appreciated. Thank you.

Research Proposal

Research Question: How could Google generate more success in the creation and promotion of Google+?

Theoretical Framework: Module 4 (Marketing)

Various areas of marketing (meeting needs profitably) will be taken into consideration. Google has created unsuccessful products such as Google Buzz. Other products which have been almost equally unsuccessful are Google+ and the Chromebook. SWOT and PEST analysis will be used to assess the company’s current position.

Methodology: Primary/Secondary research you will undertake, Anticipated Problems

Primary Research

• Interviews with Google Associates to determine current position of the company, future prospects, advantages and disadvantages of entering the annuities market.
• The flaws and success of current products will be assessed and analyzed to help provide a better understanding of how Google should market their products.
• Surveys from specific target audiences will be given and analyzed in order to provide another sense of the successes and flaws of Google’s current marketing strategies.
• The products of competitors (Facebook, Apple, Twitter, etc.) will also be assessed in order to identify possible changes Google should make in their strategies.

Secondary Research

• Review recent articles regarding the successes and failures of Google’s various products such as Google Buzz, as well as current trends in the market.
• Study customer profiles from existing consumer base of the company, to identify the needs of the current target market.
• Analyze reviews describing the successes and failures of Google+ and its competitors.

Anticipated Problems

• Several sources will be extracted from websites
• Websites have a tendency to be false and/or completely invalid
• A bias in customer reviews due to being loyal to Google, Apple, Android, Iphone, etc.
• Google+ and its competition may not be evaluated with a fair criticism
• Invalid Survey results
• It is hard to get samples of multiple target markets
• Several people will take the survey half-heartedly, which may skew results

My Email with no replies

Here is a letter I've been emailing to Google and Google Blog team. I sent this a few times, spanning over the past few weeks. It would be very much appreciated if I knew better contacts... or maybe there is something wrong with the craft of my letter. Please help. Thank you.



Google Associate: Hello, my name is Santi Rung-Aroon. I am a high school Junior in the International Baccalaureate program. I am interested on doing an paper on Google. I have two classes I would like to use information for: I am doing and Internal Assessment for Higher Level Business (1,200-2,000 words), as well as an Extended Essay (4,000Words) for Theory of Knowledge. I will start off by saying I am a major google fan. I use the Chrome browser, Google+, Gmail, and Google docs. I am also attempting to develop apps for android; however, I don't have a personal computer which limits me from executing my dream. I would like to analyze some poblems google may be facing, and attempt finding a solution. I hope to focus on issues in Marketing. I was wondering if Google had any problems or concerns with anything related to this topic. I would like to somehow set an appointment over phone or chat. I don't have a webcam so I cannot utilize the conferencing.
The ChromeBook has not caught on to the general public as much as I hoped. When I first saw the ad for the Chromebook on my Chrome browser I was extremely excited; however, when I opened the link, I was disappointed. I read the specks of the Chromebook and the Memory was nowhere near enough. I would need at least double everything the Chromebook had to offer. I think the operating system would also lead to problems. I need to be able to run several programs, such as offline documents and Software developing tools. I realize that cloud computing has a plausible chance of becoming the future; however, at the moment I don't see it working.
How would I be able to access my files offline? Well there is the contract with ATT; but, with the economy I lack funds to do that. I already have to pay an outrageous data plan just to support my android. The only way the cloud could truly catch on to the public, is if Internet access became as readily available as radio stations. What I mean by that is: being able to connect from any urban setting, and the majority of rural settings.
Google Buzz never really caught on. Are there plans to redeem Google Buzz? It seems to me like Google Buzz was a method of competing with Twitter. I think it may not have caught on due to the lack of advertising. Google Buzz was kind of just a link on the side of the Google toolbar. There wasn't a very good tutorial either, if I remember correctly. I also think there was no incentive for Twitter users to switch over to Google Buzz. There seemed to be no features or anything that would give Twitter people the incentive to switch. Similarly to Google Buzz, I noticed Google+ is competing with Facebook. Google+ seems to be slowly catching on; however, I think it is doubtful that Google+ will catch on in its current state. The layout is a little weird. The side bar seems to take up to much space. When Facebook came out with several updates to their layout, several people were angry. The public is hard to please. Several people want more advanced features and abilities; however, at the same time they want simplicity. Finding the correct balance is difficult, however is possible. I think the layout and features will be key in winning over Facebook users, as well as additional advertising.
Several people are also hating Google for the fear of their privacy. I dont reallly mind as much as the rest of them do, but do you see this as an issue? Thank you,   Santi Rung-Aroon

International Baccalaureate, Business Management, Internal Assessment

I am working on an Internal Assessment (school paper) for my IB Business Management class and a bigger Extended Essay next year. My job is to identify a problem with a business and attempt to find a solution. I was hoping to try and tackle marketing strategies: target market, advertising, and the product itself.

While sitting in class, I thought: What better company than Google?

Personally, I LOVE GOOGLE. I've become increasingly interested in Google's Various releases: Google Chrome, Blogger, Google Drive, Google Documents, Google Play, Google+, the purchase of YouTube, and Android.

It seems Google is trying to take over every market tied to the World Wide Web. Unfortunately, not all these features have been as successful as the search engine, itself. Google seems to have a hit-or-miss strategy. The product I have in mind is Google Buzz.

I Want to focus on either Google's Chromebook and Google+. I think these products could prosper a lot more than they have shown. In my opinion; advertising, usability, and a lack of target market research.

I was hoping that someone out there would be willing to help me. They will be credited in my acknowledgement section and hopefully aid our beloved ally, Google.

Thank you,



Santi Rung-Aroon