I am working on an Internal Assessment (school paper) for my IB Business Management class and a bigger Extended Essay next year. My job is to identify a problem with a business and attempt to find a solution. I was hoping to try and tackle marketing strategies: target market, advertising, and the product itself.
While sitting in class, I thought: What better company than Google?
Personally, I LOVE GOOGLE. I've become increasingly interested in Google's Various releases: Google Chrome, Blogger, Google Drive, Google Documents, Google Play, Google+, the purchase of YouTube, and Android.
It seems Google is trying to take over every market tied to the World Wide Web. Unfortunately, not all these features have been as successful as the search engine, itself. Google seems to have a hit-or-miss strategy. The product I have in mind is Google Buzz.
I Want to focus on either Google's Chromebook and Google+. I think these products could prosper a lot more than they have shown. In my opinion; advertising, usability, and a lack of target market research.
I was hoping that someone out there would be willing to help me. They will be credited in my acknowledgement section and hopefully aid our beloved ally, Google.
Thank you,
Santi Rung-Aroon
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